Howdy folks!

For the last 3 years, we’ve been building Australia’s first sales school, helping 500+ jobseekers land sales roles.

Today, we wanted to share two BIG changes in the direction of our business and our team:

1️⃣ We’re launching Earlywork Sales Accelerator as a standalone 10-week full-cycle sales training program, helping junior sales reps book more meetings and close more deals.

2️⃣ Alongside our shift into sales training, our co-founders Mazz & Ryan will be stepping down from Earlywork to take on new career opportunities in starting a freelance bizops and B2C growth marketing overseas respectively.

Here’s the story behind why we’re going deeper into the sales training space, and why leadership changes collectively felt like the right move with our new model:

🏫 Meet Earlywork Sales Accelerator: Australia’s dedicated training program turning junior sales reps into top performers

The conventional model of agencies and recruiters is commercially built around getting someone in seat as the outcome.

But we always believed a great hiring outcome wasn’t just about someone starting a role, it was about thriving in that role.

Last year, we started testing a light version of Earlywork Accelerator as a 4-week onboarding support program for sales reps landing roles through Earlywork, to help them ramp faster, build the right mindset to succeed, and unblock early challenges.

Having had 100+ reps go through this program, we observed a number of trends:

1. Training Ends After Onboarding: Companies invest heavily in hiring & salaries, but beyond onboarding, they usually lack the time, budget, or expertise to properly develop reps once they're in seat and can't afford full-time sales enablement leads internally.
2. Limited Coaching Bandwidth: Junior reps need daily rhythm, fast feedback, and structured skill-building but lean teams rarely have the bandwidth to deliver this consistently. Many don't even have the basics in place.
3. Inbound Interest from Non-Earlywork Reps: A lot of teams were asking us if we could also help train their existing sales reps to level up performance, even if more tenured. At the same time, we were getting approached by sales reps who never got a job through us, but had heard about Earlywork’s training and wanted to see if they could upskill with us.

For years, we’ve been turning away inbound requests for sales training opportunities.

But at a certain point, enough inbounds for a product that doesn’t exist tell you something 🤣.

It’s been nearly 3 years since we started teaching sales, and still, zero universities or TAFEs in Australia are teaching a degree or major in sales.

So we decided to do something about it.

Now, we’re relaunching Earlywork Sales Accelerator as a deeper 10-week sales training program, teaching junior sales reps to think like business owners and really understand customer psychology.

What are we teaching?

We’ve designed the program to teach sales across the full sales cycle from deciding who to reach out to all the way through to closing deals.

This is split into two distinct sprints: Book More Meetings and Close More Deals

The first 6 weeks of the program are dedicated to helping reps generate meetings outbound using a multichannel approach across calls, emails and LinkedIn, built on the foundation of understanding what really drives businesses and which businesses & contacts to focus on.

The remaining 4 weeks focus on taking that opportunity through the rest of the funnel stages, driving through to a closing outcome.

In the way we’ve thought about teaching methodology, one critical consideration was ensuring the theory actually gets implement in how reps sell day in, day out. So many corporate training courses go in one ear and out the other.

Each week consists of a 1 hour masterclass to learn the core skills, and a 1 hour workshop focused on putting those skills into practice scenarios with sales reps at other companies.

With this program, we hope to build the #1 way for an Aussie sales rep to develop robust end-to-end sales skills that drive material increases to commissions.

Who is it designed for?

We think there are valuable sales lessons in here for anyone in a sales role, however, we’ve primarily designed the content around folks in these sort of roles:

• Role Type: Phone-based sales roles where you’re generating meetings outbound (SDRs) or closing deals end to end (AEs)
• Customer Type: Sell to a B2B audience in the SMB-Market segment
• Location: Based in Australia/New Zealand
• Tenure: 0-2 years in a B2B sales career

What are the details for the next cohort?

📅 Dates: Tuesday 14th October to Thursday 18th December

📏 Duration: 2 sessions a week for 10 weeks

⏰ Times: 1-2pm Tuesday & Thursday (AEDT - Sydney Time)

🌐 Format: Virtual on Zoom

💰 Price: $3,000 for 20 hours of live training with our co-founder Dan + access to Earlywork’s sales resource bank (program cost is often covered by employee L&D allowances)

If you’re an SDR, AE or BDM looking to book more meetings and close more deals, check out our website for more info on how to join the program:

If you’re a founder or sales manager looking to get more out of the sales team you have, shoot Dan a message on LinkedIn!

☀️ Our leadership team changes

When Earlywork started as a side project in 2020, we knew we wanted to create something that helped early-career folks find better career opportunities, but the exact shape of that solution took us a fair while to find.

Over the years, listening to the market ultimately led us to see an incredible opportunity in early-career sales hiring, and now, sales training.

In going deeper into the sales niche, we went through a lot of internal team reflections and discussions on the right skills needed to execute on this vision.

Coming out of those conversations, we recognised we had already built strong foundations in operations and marketing, the functions led today by Mazz & Ryan.

Where the team really needed bandwidth now was in the deeply customer-facing nature of hiring & training.

They both realised they wanted to double down on their superpowers rather than shifting roles. So collectively, we realised it makes most sense for them to chase new opportunities that allow them to fully utilise the skills they’re most passionate about.

Each is now embarking on an exciting quest of their own:

• Mazz is launching an advisory businesses helping startups and SMBs run more efficient systems using AI and automation
• Ryan is making the big move to New York, looking for a new role in the B2C growth marketing space

When we first started Earlywork together, we were fresh uni grads with a shared passion for fixing the education system, and it’s been a wild (nearly) 5 years together now.

Mazz & Ryan have been a critical part of shaping the way Earlywork operates internally and shows up in the world, and together, we’ve all built something we’re really proud of.

Whilst it’s bittersweet to close out this chapter together, we’re excited to see Mazz & Ryan grow into some of Australia’s leading growth and ops specialists.

Alas, the show goes on!

We’re seeing stronger demand from jobseekers and employers for our sales program than ever before.

And now, we’re fired up about the next chapter: building Australia’s best training for junior sales reps.

For Earlywork, it’s still early days 😊

Dan, Jono & the Earlywork team